Armine + Ambrose for Erin Cummings
Erin came to me with a pitch…jewelry that stands out while fitting in. A bit of a rebel herself, she wanted an ‘IYKYK’ moment - eye-catching but not gauche.
And better yet, she wanted it to really mean something…
Primary Services
Brand Strategy
Erin and I collaborated to give Armine + Ambrose personality, connection, and direction.
Design
Excluding the brand identity, I am responsible for all additional collateral for print and email marketing needs.
Project Management
I worked closely with our graphic designer, Mercy Garcia, to make sure she confidently understood Erin’s vision for the logo.
Additionally, responsible for all website copy, product copy, original imagery (featured here), marketing email templates (via mailchimp), and table-scape design for marketing events.
