The Boot Store of Baton Rouge for Tracey Simmons
What Tracey wanted was help with social media.
What Tracey got was a brand.
Primary Services
Social Media
I’m the primary manager of the store’s social media. Our strategy to date includes organic-only content. Since beginning our work together in 2023, the store’s profiles have seen the following growth:
Instagram
Reach: +132.9% from prior 17 months
Followers: up 300+ from prior 17 months
Facebook
Reach: +3.7% from prior 17 months
Followers: up 992 from prior 17 months
(Timeframe: Dec.’23 - May’25)
Design + Creative Direction
As the store’s primary creative partner, I’ve designed event posters, product tags, the website, and more. I also provided creative direction for merch and our mobile trailer wrap.
Brand Development
Tracey and I may not have gone through a typical brand strategy process, but through our continued work together, she’s gained a clear understanding of her customer, position in the market, and how to use the brand’s story to connect with her audience.
Poster for 1st Annual Customer Appreciation Event
Brand awareness ad set for local publication, Unfiltered with Kiran
Brand awareness ad set for local publication, Unfiltered with Kiran