Brand Manager & Creative Director
Client
Armine + Ambrose / Erin Cummings
Timeline
2023 - present
From brand strategy to marketing strategy, I helped build this intention-based jewelry brand from the ground up, alongside the founder. I continue to lead creative direction across email, web, and loyalty marketing while serving as a strategic sounding board to Erin.
Brand identity design in partnership with Mercy Garcia of Designs by Mercy M.
ABOUT THE BRAND:
The goal was simple: build a brand that stood out while still fitting in. One that prioritized purpose over appearance—without sacrificing visual impact. That’s how Armine + Ambrose became a brand shaped not just by, but for, intention. Every piece in this semi-fine jewelry line is designed as a bold reminder of what we carry within.
Key Brand Elements:
Embraces the contrast of soft vs. bold, elegance vs. edge, and distinction vs. convention.
Exudes confidence through a “more with less” approach.
Acts with intention.
Brand Manager & Marketing Director
Client
The Boot Store of Baton Rouge / Tracey Simmons
Timeline
2024 - present
What started as social media support grew into a full creative partnership. I shaped the brand identity, redesigned the website, and led the direction for the mobile Boot Truck wrap design. I continue to develop and implement marketing strategy, and lead all design efforts for print and digital collateral.
Brand Strategist & Creative Advisor
Client
Built On YES / Erin Cummings
Timeline
2024 - present
I developed the brand strategy and creative direction for this early-stage community for women in business. While it’s currently in a slower season, I continue to support the team as we evolve toward a stronger, more connected brand presence.
Brand identity design in partnership with Mercy Garcia of Designs by Mercy M.
