Chief Brand Officer
Client
Armine + Ambrose / Erin Cummings
Timeline
2023 - present
From brand strategy to marketing strategy, I helped build this intention-based jewelry brand from the ground up, alongside the founder. I continue to serve as Chief Brand Officer, leading creative direction across all channels.
Brand identity designed in partnership with Mercy Garcia of Designs by Mercy M.
Press mentions: Scary Mommy | Resident Magazine | WSU News | West U Moms | GlobeNewsWire
ABOUT THE BRAND
The goal was simple: build a brand that stood out while still fitting in. One that prioritized purpose over appearance—without sacrificing visual impact. That’s how Armine + Ambrose became a brand shaped not just by, but for, intention. Every piece in this semi-fine jewelry line is designed as a bold reminder of what we carry within.
Brand Manager & Marketing Director
Client
The Boot Store of Baton Rouge / Tracey Simmons
Timeline
November 2023 - August 2025
What started as social media support grew into a full creative partnership. I shaped the brand identity, redesigned the website, and led the direction for the mobile Boot Truck wrap design. I developed and implemented a marketing strategy, and led all design efforts for print and digital collateral.
Brand Strategist & Creative Advisor
Client
Built On YES / Erin Cummings
Timeline
2024 - present
I developed the brand strategy and creative direction for this early-stage community for women in business. While it’s currently in a slower season, I continue to support the team as we evolve toward a stronger, more connected brand presence.
Brand identity designed in partnership with Mercy Garcia of Designs by Mercy M.
